HEART'S HOMETOWN HEROES - OUR WINNING PITCH TO THE AUDIO CONTENT FUND CREATING KEY WORKER DIARIES FOR HEART FM
The Audio Content Fund is a scheme to provide funding for the creation of original radio production in the UK. The fund is financed by the UK Government, to support the provision of public service content for commercial and community radio groups.
We pitched the idea of creating 60 Key Worker Diaries and won funding to create the packages. These short pieces are between 2 and 3 minutes long and air during local drive shows, with shorter versions running throughout the day. They shine a light on the ordinary people doing extraordinary things as they go about their daily lives while the rest of the country stays safe at home. They highlight the challenges, but focus on the positive stories. In times of trouble and sadness, always look for the people doing good.