Cafédirect are planting a tree for every episode of their podcast downloaded
- Feb 9, 2022
- 1 min read
Updated: Jan 5, 2023
Cafédirect’s popular podcast Building Better Business, produced by Distorted, will be recording a special live episode at this year’s Fairtrade Fortnight (21 February to 6 March) for the Choose the World you Want Festival. Ed Gillespie (environmental entrepreneur, writer, speaker, futurist) and Sir Tim Smit (co-founder of the Eden Project) will join Cafédirect’s CEO John Steel to discuss the climate injustice faced by small-scale farmers in developing nations and how Fairtrade supports their resilience to the extreme challenges it brings.
[Ed Gillespie] “The climate crisis threatens the lives and livelihoods of millions of farmers that grow our food in low-income countries. As a guest on the Building Better Business podcast, my goal is to bring awareness to this injustice and how Fairtrade can help.”
[Sir Tim Smit] “Farmers in developing nations should be protected from unfair trade so that they can adapt to and mitigate climate change. I look forward to coming together during Fairtrade Fortnight for the Building Better Business podcast.” [John Steel, CEO Cafédirect] “In support of the small-scale farmers whose existence is threatened by the effects of climate change, we will donate the cost of planting a tree in Peru for every episode download of our Building Better Business podcast series during Fairtrade Fortnight until 31 March. Peruvian coffee farmers have been amongst the worst affected by climate change and reforestation is a powerful way to restore their environment and benefit these communities.”
To help drive this awareness Cafédirect will plant a tree for every episode download of the Building Better Business podcast series during Fairtrade Fortnight until the end of March (21 February to 31 March).
After learning about Ed Gillespie's perspective on the climate injustice faced by farmers, I found popemote to be a really helpful way to engage with this initiative. The live episode at Fairtrade Fortnight sounds like a powerful conversation, and it's great that every download helps plant a tree.
It's great to see Cafédirect using their Building Better Business podcast to directly support Peruvian coffee farmers affected by climate change. The commitment to plant a tree for every download during Fairtrade Fortnight is a tangible way to help. I'm interested to hear the live episode with John Steel and Sir Tim Smit, and you can learn more about the broader context at Bizarre Lineage Wiki.
It's great to see Cafédirect's Building Better Business podcast taking direct action by planting a tree for every download during Fairtrade Fortnight. The commitment to support Peruvian coffee farmers facing climate injustice is a powerful example of business for good. For more on the show's guests and topics, you can check out Neverness to Everness Wiki.
It's a great idea that Cafédirect is planting a tree in Peru for every download of their Building Better Business podcast during Fairtrade Fortnight. The live episode with Ed Gillespie and Sir Tim Smit sounds like a really important discussion about climate injustice for small-scale farmers. I'll definitely check out the series at ScopeQuill to support the cause.
It's a powerful idea that Cafédirect will plant a tree in Peru for every download of their Building Better Business podcast during Fairtrade Fortnight. Connecting podcast engagement directly to supporting small-scale coffee farmers affected by climate change feels like a very tangible way to make a difference, and you can learn more about the campaign at SubtitleOps. The live episode with guests like Sir Tim Smit should be a great discussion.