Natalie Anderson
The Capsule
Client: The Capsule by Natalie Anderson
Sector: Health
Audience Vertical: Well-Being & Self-Help
Format: Series
Services: Full Production | Distribution | Consultation
Natalie Anderson is an actress, presenter and writer, best known for her roles on Emmerdale and Hollyoaks. In 2016 she launched The Capsule, a platform for Natalie to share her genuine recommendations in Fashion, Beauty & Lifestyle and in 2019, she wanted to turn her website and blog into a Podcast to leverage the emotional connection that audio brings to her audience.
Read about how we work together below.
Objective
When Natalie approached us she initially wanted to use our studio to record a pilot episode but once she saw how we worked with her on her pilot she decided to move the production over to us as well and in 2022 we took over the marketing of the podcast. Natalie’s brief was to create a magazine style show that highlighted the welcoming and community nature of her brand whilst creating a real connection with her audience. She wanted to create a space for honest chats, expert advice and real insight, around all aspects of women’s wellbeing & mental health.
Creative
We could immediately see how natural Natalie was behind the microphone and how she put her guests at ease so we created an environment where she could be herself and have meaningful conversations with her team and guests. Video was a key area that we wanted to utilise for Natalie, she’s a very visual person and using as much video content as possible allowed us to show her listeners as well as tell.
The end result has been a long running podcast series with an incredible selection of guests from Helen Skelton to Jenni Falconer, Liz Earle to Arlene Phillips.
Outcomes
“Producing our podcast The Capsule in Conversation with Distorted has been amazing! The quality, production, communication and variety of services are all brilliant. With their guidance and services we have been able to hit the Top 20 of Apple podcasts in our category numerous times across our 5 seasons and be regularly featured in the national press allowing us to continually grow.“
Natalie Anderson - Owner of The Capsule
We created a podcast with true talk-ability, humanising household names and getting raw and personal stories from each and every guest. covering all aspects of women’s health and wellbeing from motherhood & work to fertility and the perimenopause. Natalie doesn’t shy away from tackling difficult and sensitive subjects, she shared her own heartbreaking experience of baby loss and the effect it had on her mental health.
In the top 10% of UK podcasts, The Capsule reached position 11 in self development on the Apple charts and is regularly featured in UK press.
A testament to the success of the show and its legions of fans, The Capsule #inconversation was shortlisted for an International Women’s Podcast Award in 2022 and has a long running partnership with drinks brand Harrogate Spring Water.