Roger Sanchez
The Hustle
Client: Roger Sanchez
Sector: Business
Audience Vertical: Business & Creative
Format: Series
Services: Full Production | Distribution | Consultation | Writing | Research
Roger Sanchez is one of the best known names in dance music - a Grammy Award winning artist and producer from New York, behind huge hit records like “Another Chance” and production work for Michael Jackson, Madonna, Daft Punk, Kylie, Depeche Mode and many more.
The Hustle brings together some legendary music stars to talk about their life in the business of music.
Read about how we work together below.
After 20+ hugely successful years with his “Release Yourself” syndicated radio show (which we also look after), Roger came to us in 2020 wanting to do something a bit more in depth and personal - taking his experiences within the music industry and using his unrivalled contact book to sit down and have conversations with the kind of people who don’t usually do in-depth interviews. The idea is to sit down in a relaxed atmosphere and talk to some of the fascinating people that have helped shaped the dance music industry, let them tell their story, and ask them about the business side of their lives… or how they get their Hustle on.
It’s a rare chance to drop in and be a part of a conversation between peers at the top of their profession, and as Roger has the respect of most people in the industry, he’s able to get access to people who don’t normally do this kind of thing. A lot of our guests have been more star struck speaking to Roger as he has by them! He also manages to get much more out of them than a normal interviewer might, as talking to a peer brings down their guard and opens the guests up to more personal and honest lines of conversation.
The episodes so far have ended up being somewhere between a biography, business lesson, and motivational Ted Talk, all woven together with some incredible story telling. Our guests in 2020 were world famous artists Fatboy Sim, former Radio 1 stalwart (and now lawyer) Judge Jules, founder of Defected Records Simon Dunmore, and Barclay Crenshaw - better known as Claude VonStroke who created the huge Dirty Bird festival and label brand in America.
We launched in 2020 just before the pandemic and were able to record in both Miami and London, and since then have been working via Zoom and online platforms to create the next season, which will feature Ben Turner (who set up the International Music Summit and is the former editor of the much-missed MUZIK magazine), Nick Halkes (the man who signed The Prodigy and set up both XL and Positive Records), Brian Tappert (house producer and founder of the massive download store Traxsource) and many more.
The Hustle is a pure passion project. We didn’t start this to make money, build profile or promote any particular brand or service, we did it for the love of electronic music and the people that built the scene and make it happen, and we hope it’s a fascinating listen for lovers of electronic music or those in the business of creativity.