This years DJ Mag Top 100 Poll - Every single one of the top 10 has their own regular radio show...
- Oct 28, 2022
- 2 min read
Updated: Nov 25, 2022
this isn’t coincidence.. it’s strategy!
Radio shows are increasingly part of marketing and PR plans for DJs and artists... Why? Distorted’s Nick Riley explains the draw…
Audio builds connections like no other medium, sure you can post something on twitter or instagram that people will see but that is a long way from someone tuning into your show for 30 minutes or listening to you in their headphones. In a cluttered digital environment artists need to be able to reach their fans and build their community. In the last few years, radio and online listening figures have rocketed and artists that can harness the power of radio have stood out from the rest. In the UK 89% of the adult population (16+) listens to the radio and 74% of that listening is done digitally, and this isn’t just in the UK - there are similar patterns of increase and stats from countries all around the world.
Having a high-level global radio show that’s syndicated to multiple stations worldwide, and available online with a massively engaged audience is the best way of connecting with fans and building your brand. In today’s world, the artist is very much in control of the creative, not the media owners. We’re proud to work with over 10% of the top 100 DJs and are excited about what the future holds for online and radio listening.
This is Distorted is a full-service audio content agency, built from dance music foundations, and the people behind it have a deep understanding of the music industry. Distorted is proud to be the biggest producer and supplier of electronic music programmes in the world, delivering over 10 million downloads of our programmes every month, and providing programmes for over 450 radio stations globally.
Drop us an email at [email protected] if you would like to discuss working with us!
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I love this creative look at how a closed grocery store could become a series of permanent Better Blocks — transforming under‑used spaces into vibrant, community‑centered gathering places can really spark economic activity, social connection, and local pride. Imagining all the possibilities and potential impacts helps get more people engaged in shaping their neighborhoods. In very different contexts, when teams need to anticipate future challenges and make informed decisions under uncertainty, knowing what is the best tool for scenario planning? can help them explore multiple “what‑if” outcomes, align resources, and prepare for whatever comes next.
Interesting point in the article—it’s fascinating how every DJ in the Top 10 of the DJ Mag Top 100 poll also hosts a regular radio show. Radio and online audio have become powerful tools for artists to build deeper connections with fans and strengthen their personal brand, since listeners often spend much more time with audio content than with short social media posts. In fact, radio listening remains extremely popular, with a large share of audiences now tuning in digitally worldwide, which makes these shows a strategic way for DJs to reach global communities. It’s also interesting how many music platforms rely on robust digital systems behind the scenes, and developers often refer to resources like this article when learnin…
I read the post about this year’s DJ Mag Top 100 poll, and it’s cool how every DJ in the top 10 also has their own radio show where they share music and stories with fans around the world. When I had a heavy study week, I had to write my management assignment in tiny bursts between tasks to get it done. It made me think about how passion and consistency help you succeed in both music and work.