CLIENT STORY
THOMSON REUTERS
Overview
The Hearing is a legal podcast from Thomson Reuters.
Each fortnight, listen to insightful discussions with lawyers, legal experts, and other interesting people connected to the legal industry. We delve into anything and everything – trailblazers in the law, the latest insights on legal innovation and trends, and how the profession is evolving. With hosts based in the UK and the US, we cover issues around the globe.
Social
Objectives
Thomson Reuters approached as when they were just looking at the idea of starting a podcast to create content around the legal profession and wanted to come at the creative differently. They wanted the podcast to be mass market and appeal to a broader selection of people than just lawyers but people adjacent to the legal profession as well. This was going to be a flagship podcast that featured huge name guests in the legal world and some famous faces thrown in so it needed to be polished, professional and hit the ground running so they needed a partner who understood the brief from the start.
Approach
We knew that we needed to treat every element of the production with care and this started with finding the appropriate voice that was going to brand all elements of the show. We worked with their team to find the perfect match of friendly but authoritative and create a production package to brand not just the podcast but the different sections of each show. This then was expanded to spin off podcasts and strands within The Hearing podcast itself.
CHALLENGES
1
Thomson Reuters is a huge company with many key stakeholders so communicating effectively with their team was important to make sure key decisions on creative and editorial were carefully handled.
2
Legal podcasts can sound dry very easily so creating a content plan that was fresh and engaging was so important. Presenter and guest selection was key to this to make a product people were entertained by.
3
Remote guests all over the world. We needed a robust solution to allow them to speak to their ideal contributors wherever they were.
PATH TO SUCCESS
01
Full production package designed, voiced and created by our award winning team to brand the show and its various elements so listeners first interaction with the show was positive and explained the format clearly.
02
Tightly edited episodes to make sure only the best content was kept and the flow of the subject matter was easy to follow. We wanted to lose the fluff and make sure listeners got a lot of value from listening.
03
Taking listeners on a journey we used more narrative storytelling for spin off episodes to create deep dives into topical subject matter with multiple contributors and a narrator to get underneath the skin of tough subject matter.
04
Consistency. The first thing we tell our clients is that consistency wins over all else. If we can be creating content consistently on a regular release schedule then that's the best way to build an audience. Over 150 episodes in, this podcast is a testament to that fact.
PODCAST IN NUMBERS
450,000+
Listeners to the podcast
150+
Episodes and counting
80+
Countries where people are listening
FEEDBACK
"“Working with Distorted is one of the main delights of my role. They are efficient, capable and excellent communicators, making my team’s work streams efficient and only adding to the success of our shows. I would recommend Distorted to anyone looking for any level of agency support.”"
Kaley Botting- Multimedia Content Manager
