KEY TAKEAWAYS

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Great podcasts don’t just sound good, they look the part too.

 

Follow this checklist to make sure your artwork is pulling its weight!

 

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• Does your artwork clearly communicate what your podcast is about?

Can a new listener instantly understand the theme, tone, or genre at a glance?

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• Is your font readable, even at thumbnail size?

Avoid overly decorative or thin fonts that disappear on small screens.

 

• Do your colours match the mood and tone of your podcast?

Bright and bold may suggest comedy; dark and moody may hint at true crime. Make sure the vibe is right.

 

• Is your design clean, not cluttered?

Too much text or too many visual elements can overwhelm.

Simplicity = memorability.

 

• Are you using relevant, high-quality imagery (if any)?

Photos, icons or illustrations really help convey personality but make sure they serve a purpose and reflect your brand.

 

• Are you avoiding outdated podcast clichés?

It’s 2025, ditch the clipart mics, headphones, and sound waves unless they’re integral to your identity.

 

• Does your artwork align with your wider branding?

If you’re using social media, video, or merchandise, your cover art should feel part of a consistent visual world.

 

• Have you created the right artwork specs for each platform?

Apple Podcasts, Spotify, YouTube, and social channels all have different size and layout requirements. Don’t let a stretched or cropped image ruin your first impression.

 

• Will your artwork stand out in a crowded feed?

Scroll through the charts in your category, does your design grab attention or blend into the background? Bold choices (when done well) can help you cut through.

 

• Have you tested your artwork with others?

What you see may not be what others interpret. Share your artwork with a few people unfamiliar with your show and ask:

“What do you think this podcast is about?”

 

 

If you would like to discuss your podcast strategy, production and growth in more detail, book in for a chat on the form below.

To find out more about James and his design services, take a look at his website here.