THE BIT NOBODY
HAS CRACKED
Getting views with a famous guest is easy. Getting someone to click on a conversation with a person they've never heard of is the hard part, and it's the bit we care about.
No celebrity, no clickbait, just a title and a thumbnail that make the right people stop scrolling.
We'll be honest, nobody has this completely nailed, us included. But we're working on it every week, on real channels, and that's what you're buying into.
HOW IT WORKS
Every channel we work on starts with the same three questions. They're the ones behind our podcasts made for YouTube too.
FIND YOUR AUDIENCE
Made for the people who'll actually watch
GET THE CLICK
Packaged to be clicked
KEEP THEM WATCHING
Hooked in 30 seconds
WHAT WE DO
01
Channel Strategy
Who it's for, what to make and how often.
04
Shorts and clips
The best moments cut down for Shorts, Reels and TikTok, so every episode works harder.
02
Titles and thumbnails
The packaging that decides whether anyone clicks and A/B testing to iterate.
05
Channel management
Channel day to day TLC, from uploads and descriptions to scheduling.
03
Edits for retention
Cuts that hold attention, not just tidy it up.
06
Reporting
Regular updates on what's working, what isn't and what we're changing because of it.
BEFORE & AFTER
Our process starts with research, not guesswork. We look for outliers, which are videos that have done far better than the channel they're on. If a channel with 2,000 subscribers gets 50,000 views on one video, something in that video is pulling people in.
We work out what that is, whether it's the title, the thumbnail or the topic, and use it to shape yours. It's market research for every episode, so it has the best possible chance before it goes live.
The work doesn't stop at upload. YouTube shows more people a video that gets clicked and keeps them watching, so we watch how each episode does in its first few days. Then we test different titles and thumbnails against each other and keep the one that performs. Each episode tells us something about your audience, and the next one gets better for it.